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Axe takes another swing at breaking masculine stereotypes with ‘bathsculinity’ campaign – Marketing Dive

Axe takes another swing at breaking masculine stereotypes with ‘bathsculinity’ campaign  Marketing Dive

Axe, the men’s fragrance, hair and body care brand, is promulgating the newly minted concept of “bathsculinity” as it tries to chop away at harmful masculine …

“lil twist” – Google News

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